With the Consumer Analytics course sequence, students learn how to combine statistical analysis with evidence-based storytelling to support decisions that improve well-being for consumers, communities, institutions, and organizations.
Why Consumer Analytics?
- Gain real-world, hands-on experience
- Master statistics as a simple, applied toolkit
- Learn to guide strategy, innovation, and policy through analytics
- Gain confidence to work in the insights-driven world
Choose Your Path:
- Take one or more Consumer Analytics courses
- Complete the series of courses to earn an undergraduate emphasis
- Enroll in Double Dawgs to earn graduate credits
- Earn a Master’s Degree in Applied Consumer Analytics
Course Sequence
FHCE 4000/6000: Evidence-based Strategy:
- Build an analytical toolkit with focus on bivariate and multivariate analysis
- Develop expert Excel skills
- Master effective storytelling methods that inspire action
- Complete real-world case studies of increasing complexity
FHCE 5050/7050: Evidence-based Innovation
- Discover the role of statistical analysis in design thinking and innovation
- See first-hand how statistics can serve as creative inspiration
- Learn how factor and cluster analysis can reveal meaningful needs and opportunities
- Define and test new concepts through experiments and conjoint design
- Master SPSS as a statistical tool
FHCE 5150/7150: Evidence-based Policy
- Discover the ways in which analytics can inform policy development and implementation
- Learn to assess the strengths and weaknesses of government and/or organizational policy
- Work with large consumer-based information
- Gain experience in SAS and R
FHCE 5960/7960: Consumer Analytics Internship
- Put your skills to work
- Refine your ability to contribute to organizational decisions and success
- Add to your project portfolio for job interviews
