Social Entrepreneurship for Consumer Well-being

Social Entrepreneurship equips students with the process, skills, and knowledge they require to shine the light and solve the riddle for a variety of wicked, interdisciplinary consumer problems in society.

  • Shine the Light

    Shine the Light

    Shining the light involves bringing attention to the problem that motivates action.

  • Solve the Riddle

    Solve the Riddle

    Solving the riddle involves design, implementation, and evaluation of innovative approaches.

Key Faculty

A Major Created By Students, For Students

Four Core Classes

1. 4010/6010 Introduction to Social Entrepreneurship

An end-to-end introduction to shining the light and solving the riddle in social entrepreneurship.

Semester-long class project guided by lectures that introduce key concepts.

2. 4011/6011 Strategic Storytelling

A focus on the shine the light portion of social entrepreneurship.

Semester project is identifying a social need, gathering evidence related to the need, translating that evidence into a grounded, strategic story, and sharing that story to shine the light on the need.

3. 4051/6051 Social Impact Communication

A focus on the solve the riddle portion of social entrepreneurship.

Semester project is taking an identified need, developing a realistic yet innovative idea, designing at least one solution related to the need, estimating the odds of success, and persuading others to join you in pursuing the solution.

4. 5011/7011 Social Entrepreneurship Capstone

And end-to-end capstone project to demonstrate mastery of the social entrepreneurship process and establish student's reputation in their chosen domain post-graduation.

Semester project that shines the light and solves the riddle for the sudent's chosen topic.

Flexible Major Requirements

To complete this major, students take the four core classes above. Then they craft their focus area (15 credit hours) from courses across campus based on their unique interests.

Examples of focus areas:

  • Emerging adulthood
  • Narrative health
  • Community revitalization

In addition, students choose 12 hours for major electives from any available course across campus and 9 hours from courses offered in FACS. They will work with their advisor and program faculty to select the courses that will best prepare them for their intended area of work.

What do students think?

This is a major that will open doors and provide flexibility.

One of our recent grads described herself as “structured and goal oriented with an entrepreneurial spirit.”

Diverse Careers

UGA graduates majoring in Social Entrepreneurship have found employment in diverse areas including:

  • Public relations for a child/family related organization such as the Children's Health Care of Atlanta
  • An Event Planner at Children's Healthcare of Atlanta in the Sports Network Department
  • Editor of the Entertainment page at
  • Freelance work for ESPN, CBS, and other major networks.

Job Titles

  • Director of Public Affairs, Communications, and Tourism, City of Conyers
  • Marketing Manager, Betty Crocker Appliances
  • Marketing Assistant, Savannah Foods and Industries
  • Channel Development Representative, Business Objects America
  • Partner, International Stream (streaming media consultants)
  • Conference Planner, Continuing Education Department, Medical College of Georgia
  • Owner, The Quadrillion (full service marketing, training, and image development firm)
  • Events Manager, Georgia Center for Continuing Education, University of Georgia
  • Community Relations Coordinator, Celtics Basketball, L.P.
  • Associate Director of Development, Terry College of Business, University of Georgia


You must apply. Applications are accepted up to November 1 of Fall semester and April 1 of Spring semester.



Requirements include completion of the core courses to build skill in design thinking for consumer well-being plus courses from across campus related to the student's chosen focus area to build domain expertise. The major includes 13 hours of core courses, 15 hours in the focus area, 9 hours from FACS, 12 hours of major electives (with 6 from FACS), and 13 hours of general electives.

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