Building Screens (Signage)

Digital Signage helps you get the word out about your group, event, award, or anything FACS related.

OTIS manages the system while staff members across the college help post the information. Digital Signage is a closed-circuit, in-college communication system which uses flat-screen monitors to broadcast important information to FACS students, faculty, and staff. Displays are located at various points around the college.

FACS uses digital signage to increase the effectiveness of communications to students, faculty and staff.

Who can help me post my information?

Policies

Digital signage within our buildings offers us the opportunity to foster a sense of community by offering timely, relevant messages of interest and importance to students, faculty, staff and visitors.

FACS Director of Communications Cal Powell and webmaster Jimmy Hansen reviews the content to ensure consistency and adherence to UGA Brand Guidelines.

The guidelines here are intended to help us increase the effectiveness of these communications and ensure all messages are professional, consistent and relevant to our audience.

Some messages may be better suited for other communications channels, such as college social media platforms, the FACS website and various newsletters. Refer to our communications channels graphic for details.

Appropriate Types of Messages

• Messages that directly involve FACS students, faculty, staff and visitors
• Messages of broad interest to the college community such as upcoming speakers, events, scholarship opportunities, research studies and approaching deadlines
• Congratulations to faculty, staff and students for significant awards/honors

Inappropriate Types of Messages

• Announcements that are personal, religious, political, contain advertising or are unnecessarily narrow in focus/not of broad interest will not be posted.

Tips and Best Practices

1. Send your slide to Cal Powell after posting it.
2. Keep it short. We recommend less than 80 total words. The slides are up for 10 seconds, so viewers need to be able to process information quickly. In the design world, less is more!
3. Include only the most important information. Example: event name, brief description, location, date and time.
4. Include a call to action.
5. QR codes are great ways to direct people to a link and reduce the amount of text on a slide. Simply paste the link into the website and it will generate a .png file you can include in your slide. Here’s a link to a free QR code generator: https://www.flowcode.com/
6. Use UGA fonts and logos such as Merriweather and Trade Gothic if available. Some common substitute fonts are Georgia and Oswald. More information about this can be found on the FACS website and the UGA Brand website.
7. Build your slide using the UGA and FACS-branded PowerPoint templates, widescreen version.
8. Use UGA colors, preferably red, black and white. Avoid distracting backgrounds and colors such as bright pink, orange, etc. Try to stick to 2-3 main colors to keep slides simple.
9. Use of photos are encouraged. Make sure it is a high-resolution photo and not subject to copyright. FACS-centric images can be found on our Flickr page and easily downloaded.

Other Considerations

• Be mindful of when you post. Two weeks prior to an event is a good rule to consider.
• Be sure to set your slide to expire in a timely manner. We try to keep content fresh and relevant to keep people engaged. Most slides are typically in rotation for two weeks.
• If you would like Cal to create a slide, please allow at least two weeks’ notice.
• Use Google for inspiration! Sometimes it helps to simply do a Google image search for examples of effective digital signage.