Huacen Xu
College of Family and Consumer Sciences
Ph.D. student & Graduate assistant
Dawson Hall
305 Sanford Dr.
Athens, GA 30602
https://scholar.google.com/citations?hl=en&user=hWC5AlMAAAAJ
Job Description
I am currently pursuing my Ph.D. degree in the Financial Planning, Housing, and Consumer Economics department at the University of Georgia. My research experience focuses on consumer analytics and strategic communication. My publications have appeared in journals such as Contemporary Perspectives in Family Research, International Journal of Gender and Entrepreneurship, and International Journal of Business and Social Science.
As a quantitative researcher, I am passionate about using machine learning techniques to explore unhidden structures in big data. I am currently working on projects using Twitter data to examine campaign networking strategies.