Huacen Xu

College of Family and Consumer Sciences

Financial Planning, Housing and Consumer Economics

Ph.D. student & Graduate assistant

Job Description

I am currently pursuing my Ph.D. degree in the Financial Planning, Housing, and Consumer Economics department at the University of Georgia. My research experience focuses on consumer analytics and strategic communication. My publications have appeared in journals such as Contemporary Perspectives in Family Research, International Journal of Gender and Entrepreneurship, and International Journal of Business and Social Science. 

As a quantitative researcher, I am passionate about using machine learning techniques to explore unhidden structures in big data. I am currently working on projects using Twitter data to examine campaign networking strategies. 

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