College of Family and Consumer Sciences
|Degree||Field of Study||Institution||Graduation|
|Ph.D.||Retail, Hospitality, and Tourism Management -Retailing||The University of Tennessee, Knoxville||2012|
|M.A.||International Business||The University of Florida, Gainesville||2008|
|B.S.||Business Administration- International Trade||Chung-Ang University, South Korea||2007|
Consumer responses and behaviors in the context of:
- Retail innovation and Human-Computer Interactions (HCI)
- Customer experience management in omni-channel retailing environment
- Business analytics in relation to e/m/social-commerce
- International retailing
Merchandising and Fashion Business related classes: Fashion Marketing, Seminar in Fashion Merchandising, Case studies, Retail Promotion and Advertising, Multi-channel Retailing, Customer Relationship Management
- Research Methods in Textiles, Merchandising, and Interiors (TXMI 8050)
- Advanced Topics in Retailing (TXMI 8240)
- Retail Planning and Buying (TXMI 3240)
- Fundamentals of Fashion Merchandising (TXMI 3210)
Prior Professional Positions
|Organization||Title||Years of Service|
|Kent State University/The Fashion School||Assistant Professor||2.5|
|Tennessee Tech University||Instructor/Lecturer||2.5|
|Position||Name of Journal||Year(s)|
|Conference Paper Reviewer||International Textile and Apparel Association, American Marketing Science, American Marketing Association, etc.||Present|
|Reviewer||Fashion & Textiles||2019- Present|
|Reviewer||Clothing and Textile Research Journal||Present|
|Reviewer||Family and Consumer Science Research Journal||2017- Present|
|Reviewer||Journal of Service Marketing||2014-2017|
|Reviewer||Computers in Human Behavior||2014-2017|
|International Textile and Apparel Association||Member||2015- Present||Member of Curriculum Committee|
TXMI 3240: Retail Planning and Buying
TXMI 8050: Research Methods in Textiles, Merchandising, and Interiors
TXMI 8240: Advanced Topics in Retailing
Consumer behaviors/psychology in advanced communication channels (e.g., social media) and in various environments (e.g., self-service kiosk); corporate philantrophy in relation to marketing messages
Selected Referred Journal Publications
Lim, H.J., Childs, M., Cuevas, L., and Lyu, J. (in print). Between You and Me: The Effects of Content Ephemerality and the Role of Social Value Orientation in Luxury Brands’ Social Media Communication. Journal of Global Fashion Marketing.
Cuevas, L., Lyu, J., and Lim, H.J. (accepted). Flow matters: Antecedents and outcomes of flow experience in social search on Instagram. Journal of Research in Interactive Marketing.
Lyu, J., and Kim, J. (2020). Antecedents of Social Media-Induced Retail Commerce Activities: Impact of Brand-consumer Relationships and Psychological Sense of Community. Journal of Interactive Advertising, 20(2), 119-132, DOI: 10.1080/15252019.2020.1769513
Hur, S., Lim, H.J., and Lyu, J. (2020). “I” or “She/he”? The Effects of Visual Perspective on Consumers’ Evaluation of Brands’ Social Media Marketing: From Imagery Fluency Perspective, Journal of Global Fashion Marketing, 11(1), 1-17, DOI: https://doi.org/10.1080/20932685.2019.1675526
Lee, H.J., and Lyu, J. (2019). Exploring factors that motivate older consumers’ self-service technologies (SSTs) adoption, The International Review of Retail, Distribution and Consumer Research, 29(2), 218-239.
Lyu, J., and Lim, H.J (2018). The role of a sense of community in brand online social networking, International Journal of Web-Based Communities, 14(2), 149-171.
Lyu, J., Hahn, K., and Sadachar, A. (2018). Understanding Millennial Consumer’s Adoption of 3D printed Fashion Products by Exploring Personal Values and Innovativeness, Fashion and Textiles, 5 (11), 2-24.
Lee, H.J., and Lyu, J. (2016).Personal values as determinants of intentions to use self-service technology in retailing, Computers in Human Behavior, 60,322-332.
Jones, R., Lyu, J., Kim, YK, Runyan, R., Fairhurst, A., and Jolly, L. (2014). Cross-Cultural Consensus: Development of the Universal Leadership Model, International Journal of Retail & Distribution Management, 42 (4), 140-166.