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Maureen E. Lehto Brewster

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors

PhD Student & Graduate Teaching Assistant

200A Barrow Hall
115 DW Brooks Dr.
Athens, GA 30602



Degree Field of Study Institution Graduation
B.A. Art University of California at Santa Cruz 2010
M.A. Fashion Studies Parsons School of Design 2014
PhD International Merchandising University of Georgia 2023


My research explores the relationship between fashion and celebrity culture. 

Master's thesis: "Bump Watch: Fashioning Pregnancy as Performance and Product" (2014)


I previously worked as a part-time lecturer at Parsons School of Design and Marymount Manhattan College in New York, NY. My teaching experience includes the following courses:

  • Fashion History (Survey, Fusion: Art & Fashion, and Couture)
  • Fashion and the Body
  • Fashion and Celebrity
  • Fashion, Media and Culture
  • Advanced Research Seminar: Fashion

UGA Courses:

  • History of Dress and Fashion, 19th C. to Present (Spring 2021)

Prior Professional Positions

Organization Title Years of Service
Parsons School of Design Part-Time Faculty 2014-2019
Marymount Manhattan College Part-Time Faculty 2015-2019


Organization Title Year(s) Service Type
Popular Culture Association Member Current
Costume Society of America - Southeast Region Member Current
ITAA Member Current

Advisory Committee

Monica Sklar, PhD 

Maureen Flint, PhD

Yoo-Kyoung Seock, PhD

Laura McAndrews, PhD

Areas of Expertise

Celebrity and influencer culture; social media; fan culture and theory; pregnancy and parenthood.

Current Classes

Fall 2021:

TA for TXMI 4290 (History of Dress and Fashion) and TXMI 3210 (Fundamentals of Fashion Merchandising)

Current Research

My current research focuses on the marketing, mediation, and consumption of celebrity and influencer fashion brands, particularly on social media. 

Other research interests: 

  • The body 
  • Gender and sexuality
  • Fan culture and theory
  • Plus size and maternity fashion
  • Pregnancy and parenthood
  • Licensing

Journal Articles

Lehto Brewster, M., & Sklar, M. (Accepted 2021). 'Brand, Community, Lifestyle': Fashioning an authentic, body positive influencer brand on Instagram. Journal of Fashion, Style & Popular Culture. 


Lehto Brewster, M. (2020). Making Lemonade?: Beyonce's pregnancies and the postfeminist media gaze. In M. Laing & J. Willson (Eds.), Revisiting the gaze: The fashioned body and the politics of looking. Bloomsbury. 

Lehto Brewster, M. (2020). Emma Watson's 'The Press Tour': Fashion activism as personal brand. In S. Nandy, K. Obbard, & N. Bojko (Eds.), Ethical glamour and fashion: Styling persona brands. WaterHill. 

Working Papers

Lehto Brewster, M., & Sklar, M. YouTube fan apparel: Creating, branding, and merchandising an immersive story world for liminal play. [Convergence]

Lehto Brewster, M. (2021). Producing posthuman celebrity: Fashion, architecture, and the body in Keeping Up with the Kardashians. Paper presentation. [Kimposium: The Sequel, Brunel University, London]

Lehto Brewster, M., Lyu, J, & Han, J. Niche or Reach?: Examining the parasocial relationships of nano-, micro-, and macro-influencers and their impact on consumers' behavioral intention. [International Journal of Advertising]

Lehto Brewster, M. (2023). The Hidden Life of Kylie: Fashioning a Private (and Privatized) Celebrity Pregnancy. In L. Snelgrove (Ed.), Fashion and Motherhood. Bloomsbury.

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