Ziyou Jiang
College of Family and Consumer Sciences
PhD Candidate
301 Dawson Hall
305 Sanford Dr.
Athens, GA 30602
Education
| Degree | Field of Study | Institution | Graduation |
|---|---|---|---|
| Ph.D. | Polymer, Fiber, and Textile Science (International Merchandising Emphasis) | University of Georgia | Expected: 2024 |
| M.S. | Strategic Design and Management | Parsons School of Design | 2019 |
| M.A. | Fashion Merchandising | Academy of Art University | 2016 |
| B.A. | Fashion Design | Dalian Polytechnic University | 2014 |
Teaching
Instructor for the following course:
- TXMI 3240 Retail Planning and Buying (SP23)
Graduate Teaching Assistant for the following courses:
- TXMI 3240 Retail Planning and Buying (FA20, SP21, FA21, SP22, FA22, FA23)
- TXMI 5420 Retailing Apparel and Textiles (FA22)
- TXMI 3210 Fundamentals of Fashion Merchandising (SP22, FA21)
- TXMI 4290E History of Dress and Fashion: Nineteenth Century to the Present (SU21)
- TXMI 4320 Professional Practices in Residential Design (SP21)
- TXMI 3330 Computer-Aided Residential Design (SP21)
Awards
| Award Name | Awarded By | Year Awarded |
|---|---|---|
| Jones Anderson Family Endowment Scholarship | UGA, College of Family and Consumer Science | 2023-2024 |
| Virginia Wilbanks Kilgore Scholarship | UGA, College of Family and Consumer Science | 2023-2024 |
| L. Frank and Georgia D. Rodgers Graduate Student Award | UGA, College of Family and Consumer Science | 2022-2023 |
| Campus Sustainability Grants | UGA, Office of Sustainability | 2022-2023 |
| Summer Research Grant for Doctoral Students | UGA, Graduate School | 2022 |
| FACS Funds for Excellence Scholarship | UGA, College of Family and Consumer Science | 2021 |
| Virginia Wilbanks Kilgore Award | UGA, College of Family and Consumer Science | 2020-2021 |
Service
| Organization | Title | Year(s) | Service Type |
|---|---|---|---|
| American Collegiate Retailing Association | Graduate Social Media Coordinator | Current | |
| International Textile and Apparel Association | Member | Current | |
| TMI Graduate Student Association, UGA | TMI Representative | Jan 2022 - July 2023 | |
| International Student Interests Committee, UGA | Member | Jan 2022 - July 2023 |
Advisory Committee
Major Professor:
Advisory Committee Members:
Current Research
Ziyou’s research interests lie in investigating the impacts of advanced technologies (e.g., AR, VR, and AI) on consumer psychographics and behavior in various fashion contexts.
Job Description
I am interested in investigating the impacts of advanced technologies (e.g., AR, VR, and AI) on consumer psychographics and behavior in various fashion contexts.
Publications
Book Chapter
- Chen, S. S., Jiang, Z., Anderson, A. A., & Zhao, T. T. (2023). Promoting Sport Business in the Metaverse. In B. Mastromartino & J. J. Zhang (Eds.), Digital Marketing in Sports Global Perspectives.
Refereed Proceedings & Conference Presentations:
- Jiang, Z., Fernandez R, Lin, Y., & Lyu J. (2023, Nov). Does social presence matter in a VR apparel store? A nonlinear relationship among human crowdedness, store image, and satisfaction. 2023 International Textile and Apparel Association Annual Conference. Baltimore, Maryland.
- Boyer, S., & Jiang, Z. (2023). Sustainable style without stigma: Can social reassurance influence recommendation behavior? 2023 International Textile and Apparel Association Annual Conference. Baltimore, Maryland.
- Jiang, Z., Lyu, J., & Shin, S. (2023). Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement. 2023 Global Marketing Conference at Seoul. Seoul, Korea.
- Jiang, Z., Fernandez, R., Lyu, J., & Lim, H. (2023). Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store. 2023 Global Marketing Conference at Seoul. Seoul, Korea.
- Jiang, Z., Lyu, J., & Kumar A. (2023). The Role of Sense of Community on Intention to Visit Farmers Markets. 2023 American Colligate of Retail Association Conference Proceedings.
- Chen, S. S., Jiang, Z., Anderson, B. A & Zhao, T. T. (2023). Promoting Sport Business in the Metaverse: An Overview. 2023 World Association for Sport Management Conference, Doha, Qatar.
- Jiang, Z., Fernandez, R., Lyu, J., Lee, H., & Fernandez, J. (2022). Shopping in a virtual world: the influence of spatial crowdedness of apparel store on consumer impulsive buying tendency. 2022 International Textile and Apparel Association Annual Conference.
- Jiang, Z., Lyu, J., & Seock, Y-K. (2022, March). Understanding the impact of fashion AI-chatbot quality on consumer brand association: comparison between search and experience goods brand. 2022 American Colligate of Retail Association Conference.
- Jiang, Z., & Lyu, J. (2021, November). Does Augmented Reality change the luxury industry? Understanding consumer e-WOM and intention to patronize luxury brand e-stores. 2021 Global Fashion Management Conference at Seoul.
- Jiang, Z., Seock, Y-K., & Lyu, J. (2021, November). Does Augmented Reality really engage consumers? Exploring AR-driven consumer engagement. 2021 International Textile and Apparel Association Annual Conference.
- Jiang, Z., & Lyu, J. (2021, November). Virtual or real? Try before you buy: investigating generation Z consumers' responses to luxury brand augmented reality application. 2021 International Textile and Apparel Association Annual Conference.