Ziyou Jiang
College of Family and Consumer Sciences
PhD Candidate & Graduate Teaching Assistant
301 Dawson Hall
305 Sanford Dr.
Athens, GA 30602
Education
| Degree | Field of Study | Institution | Graduation |
|---|---|---|---|
| Ph.D. | Polymer, Fiber, and Textile Science (International Merchandising Emphasis) | University of Georgia | Expected: 2024 |
| M.S. | Strategic Design and Management | Parsons School of Design | 2019 |
| M.A. | Fashion Merchandising | Academy of Art University | 2016 |
| B.A. | Fashion Design | Dalian Polytechnic University | 2014 |
Teaching
Graduate Teaching Assistant for the following course:
TXMI 3240 Retail Planning and Buying (FA20, SP21, FA21, SP22, FA22)
TXMI 5420 Retailing Apparel and Textiles (FA22)
TXMI 3210 Fundamentals of Fashion Merchandising (SP22, FA21)
TXMI 4290E History of Dress and Fashion: Nineteenth Century to the Present (SU21)
TXMI 4320 Professional Practices in Residential Design (SP21)
TXMI 3330 Computer-Aided Residential Design (SP21)
Awards
| Award Name | Awarded By | Year Awarded |
|---|---|---|
| L. Frank and Georgia D. Rodgers Graduate Student Award | UGA, College of Family and Consumer Science | 2022-2023 |
| 2022 Summer Research Grant | UGA, Graduate School | 2022 |
| FACS Funds for Excellence Scholarship | UGA, College of Family and Consumer Science | 2021 |
| Virginia Wilbanks Kilgore Award | UGA, College of Family and Consumer Science | 2020-2021 |
Service
| Organization | Title | Year(s) | Service Type |
|---|---|---|---|
| TMI Graduate Student Association, UGA | TMI Representative | Current | |
| International Student Interests Committee, UGA | Member | Current | |
| International Textile and Apparel Association | Member | Current |
Advisory Committee
Major Professor:
Advisory Committee Members:
Current Research
Ziyou’s research interests lie in investigating the impacts of advanced technologies (e.g., AR, VR, and AI) on consumer psychographics and behavior in various fashion contexts.
Job Description
I am interested in investigating the impacts of advanced technologies (e.g., AR, VR, and AI) on consumer psychographics and behavior in various fashion contexts.
Publications
Refereed Proceedings & Conference Presentations:
Jiang, Z., Lyu, J., & Kumar A. (2023). The Role of Sense of Community on Intention to Visit Farmers Markets. 2023 American Colligate of Retail Association Conference Proceedings.
Chen, S. S., Jiang, Z., Anderson, B. A & Zhao, T. T. (2023, March). Promoting Sport Business in the Metaverse: An Overview. 2023 World Association for Sport Management Conference, Doha, Qatar.
Jiang, Z., Fernandez, R., Lyu, J., Lee, H., & Fernandez, J. (2022). Shopping in a virtual world: the influence of spatial crowdedness of apparel store on consumer impulsive buying tendency. 2022 International Textile and Apparel Association Annual Conference.
Jiang, Z., Lyu, J., & Seock, Y-K. (2022, March). Understanding the impact of fashion AI-chatbot quality on consumer brand association: comparison between search and experience goods brand. 2022 American Colligate of Retail Association Conference.
Jiang, Z., & Lyu, J. (2021, November). Does Augmented Reality change the luxury industry? Understanding consumer e-WOM and intention to patronize luxury brand e-stores. 2021 Global Fashion Management Conference at Seoul.
Jiang, Z., Seock, Y-K., & Lyu, J. (2021, November). Does Augmented Reality really engage consumers? Exploring AR-driven consumer engagement. 2021 International Textile and Apparel Association Annual Conference. doi: https://doi.org/10.31274/itaa.13564.
Jiang, Z., & Lyu, J. (2021, November). Virtual or real? Try before you buy: investigating generation Z consumers' responses to luxury brand augmented reality application. 2021 International Textile and Apparel Association Annual Conference.
Working Papers
Jiang, Z., Seock, Y-K., & Lyu, J. (2022). Persuasive effects of AR applications on consumer m-store engagement and usage intention. [Working paper].
Jiang, Z., & Lyu, J. (2022). Does augmented reality change the luxury industry? Understanding consumer eWOM and patronage intention towards a luxury brand and e-store. [Working paper].
Jiang, Z., Lyu, J., & Seock, Y-K. (2022). Understanding the impact of fashion AI-chatbot quality on consumer brand association: comparison between search and experience goods brand. [Working paper].
Jiang, Z., Fernandez, R., Lyu, J., Lee, H., & Fernandez, J. (2022). Shopping in a virtual world: the influence of spatial crowdedness of apparel store on consumer impulsive buying tendency. [Working paper].