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Ziyou Jiang

College of Family and Consumer Sciences

Textiles, Merchandising and Interiors

PhD Student & Graduate Assistant

301 Dawson Hall
305 Sanford Dr.
Athens, GA 30602

ziyoujiang@uga.edu

Education

Degree Field of Study Institution Graduation
Ph.D. Polymer, Fiber, and Textile Science (International Merchandising Emphasis) University of Georgia 2024
M.S. Strategic Design and Management Parsons School of Design 2019
M.A. Fashion Merchandising Academy of Art University 2016
B.A. Fashion Design Dalian Polytechnic University 2014

Research

Ziyou’s research interests lie in investigating the impacts of advanced technologies (e.g., AR, VR, and AI) on consumer psychographics and behavior in various fashion contexts.

Teaching

Graduate Teaching Assistant for the following course:

TXMI 3240 Retail Planning and Buying

TXMI 4320 Professional Practices in Residential Design

TXMI 4290E History of Dress and Fashion: Nineteenth Century to the Present

TXMI 3330 Computer-Aided Residential Design

Awards

Award Name Awarded By Year Awarded
L. Frank and Georgia D. Rodgers Graduate Student Award UGA, College of Family and Consumer Science 2022-2023
2022 Summer Research Grant UGA, Graduate School 2022
FACS Funds for Excellence Scholarship UGA, College of Family and Consumer Science 2021
Virginia Wilbanks Kilgore Award UGA, College of Family and Consumer Science 2020-2021

Publications

Refereed proceedings:

Jiang, Z., Lyu, J., & Seock, Y-K. (2022, March). Understanding the impact of fashion AI-chatbot quality on consumer brand association: comparison between search and experience goods brand. 2022 American Colligate of Retail Association Conference. 

Jiang, Z., & Lyu, J. (2021, November). DOES AUGMENTED REALITY CHANGE THE LUXURY INDUSTRY? UNDERSTANDING CONSUMER E-WOM AND INTENTION TO PATRONIZE LUXURY BRAND E-STORES. 2021 Global Fashion Management Conference at Seoul.

Jiang, Z., Seock, Y-K., & Lyu, J. (2021, November). Does Augmented Reality really engage consumers? Exploring AR driven consumer engagement. 2021 International Textile and Apparel Association Annual Conference.

Jiang, Z., & Lyu, J. (2021, November). Virtual or real? Try before you buy: investigating generation Z consumers' responses to luxury brand augmented reality application. 2021 International Textile and Apparel Association Annual Conference. 

Working Papers

Jiang, Z., Seock, Y-K., & Lyu, J. (2022). Persuasive effects of AR applications on consumer m-store engagement and usage intention. [Working paper]. 

Jiang, Z., & Lyu, J. (2022). Does augmented reality change the luxury industry? Understanding consumer eWOM and patronage intention towards a luxury brand and e-store. [Working paper]. 

Jiang, Z., Lyu, J., & Seock, Y-K. (2022). Understanding the impact of fashion AI-chatbot quality on consumer brand association: comparison between search and experience goods brand. [Working paper]. 

Jiang, Z., Fernandez, R., Lyu, J., Lee, H., & Fernandez, J. (2022). Shopping in a virtual world: the influence of spatial crowdedness of apparel store on consumer impulsive buying tendency. [Working paper].

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