The Customer Experience Learning Lab (C.E.L.L.) focuses on discovering fast-changing consumer behaviors and touch-points with state-of-the-art technologies.
What we do
This interdisciplinary facility supports students and faculty to advance current knowledge on merchandising, fashion/retail industry, and customer experiences combined with Human-Computer Interaction (HCI). We aim to explore influential factors on consumers’ application and acceptance of new technologies, including virtual stores. This lab is centered on using empirical and behavioral science methodologies to study consumers as they interact with various forms of digital medium.
Areas of research
- User-centered interaction in a unified commerce environment
- Application of advanced technologies to improve touch-points
- Development of consumer-object interaction interface
- Analysis of personal and situational factors
- Consumer psychographics
Current technologies in place
- Portable eye-tracking glasses
- Virtual reality system
- IMotion Suite
- RGB-D sensors
In the News
Ziyou Jiang promotes fashion sustainability while pursuing her doctorate research on April 23, 2023
Rural Georgia program drives community-engaged research on March 15, 2023
Cartier and Tiffany are getting into AR to sell luxury to Gen Z on March 7, 2023
Meet Our Students
Yujun Lin, M.S., Class of 2024
I am interested in adopting digital technology in textiles and fashion and analyzing consumers’ behaviors when using these new technologies.
Ziyou Jiang, Ph.D., Class of 2024
I am interested in investigating the impacts of advanced technologies (e.g., AR, VR, and AI) on consumer psychographics and behavior in various fashion contexts.
Daisy Little, M.S., Class of 2024
I am interested in the impacts technology has on fashion trends and perception of the self. I hope to continue to learn more about web3.0 innovations as they emerge and what legacy they’ll leave behind on fashion.