Teacher showing students document

Customer Experience Learning Lab

The Customer Experience Learning Lab (C.E.L.L.) focuses on discovering fast-changing consumer behaviors and touch-points with state-of-the-art technologies.

What we do

This interdisciplinary facility supports students and faculty to advance current knowledge on merchandising, fashion/retail industry, and customer experiences combined with Human-Computer Interaction (HCI). We aim to explore influential factors on consumers’ application and acceptance of new technologies, including virtual stores. This lab is centered on using empirical and behavioral science methodologies to study consumers as they interact with various forms of digital medium.

Areas of research

  • User-centered interaction in a unified commerce environment
  • Application of advanced technologies to improve touch-points
  • Development of consumer-object interaction interface
  • Analysis of personal and situational factors
  • Consumer psychographics

Current technologies in place

  • Portable eye-tracking glasses
  • Virtual reality system
  • IMotion Suite
  • RGB-D sensors

In the News

Meet Our Students

Yujun Lin, M.S., Class of 2024

Yujun Lin, M.S., Class of 2024

I am interested in adopting digital technology in textiles and fashion and analyzing consumers’ behaviors when using these new technologies. 

Ziyou Jiang, Ph.D., Class of  2024

Ziyou Jiang, Ph.D., Class of 2024

I am interested in investigating the impacts of advanced technologies (e.g., AR, VR, and AI) on consumer psychographics and behavior in various fashion contexts.

Daisy Little, M.S., Class of 2024

Daisy Little, M.S., Class of 2024

I am interested in the impacts technology has on fashion trends and perception of the self. I hope to continue to learn more about web3.0 innovations as they emerge and what legacy they’ll leave behind on fashion.

Jump to top