Fashion Merchandising

Our program prepares you to be the next leader in the fashion industry through hands-on and real-life focused education, as well as studying abroad in New York City, London, Italy, Ghana, and Peru.

Highlights

Intern with fashion companies
Meet corporate executives
Talk with fashion designers
Study abroad
Participate in a student-run business
Ranked #8 in the USA at All Fashion Schools (2022)

Areas of Emphasis

Fashion Brand Management

The Fashion Brand Management (FBM) emphasis provides expertise in both the creative and analytical aspects of the fashion business. With specialized courses in FBM curriculum, students will learn the knowledge and skills necessary in fashion business management.

The curriculum give emphasis on:

Entrepreneurship	Promotion and Visual Merchandising
Product and Brand Management	Retail Buying and Planning
Trend Analysis and Forecasting	Global Sourcing
Product Development	Global Retailing

Fashion Design

The Product Development and Design emphasis takes creative students and gives them the tools to succeed in apparel and textile careers.

The curriculum give emphasis on:

Creativity	Digital Presentations and Portfolio
Product Development	Technical Spec Sheets
Apparel and Surface Design Processes	Pattern Making
Computer-Aided Design	Draping
Manufacturing	Sewing
Apparel Line Development

Education Abroad

Careers

Think you can't get a job with Fashion Merchandising or that this isn't a serious major? Learn more.

Students are prepared for careers in management, merchandising, retail, sales promotion, trend analysis, product development, design and more.

Professional Support

The program is endorsed by the American Apparel and Footwear Association/YMA and the department is a member of the National Retail Federation. Both professional organizations provide scholarship competition opportunities for students majoring in Fashion Merchandising and Product Development and Design.

The Georgia Soft Goods Education Foundation, a group of industry professionals governed by a membership board, provide valuable input to curriculum, equipment and instructional support as well as funding for student internships and study abroad.

Networking

Join a student group so you can network with industrial professionals, develop skills in fashion show production, design, and fashion magazine production.