Student Merchandising Association

We help you develop skills needed to obtain a career in the fashion industry. This includes being able to participate in a variety of events in the community and the fashion industry to which SMA is dedicated.


We provide students the opportunity to develop and enhance skills needed to obtain a career in the fashion industry. Career development is emphasized through merchandising, fashion show production, look-books, public relations, styling, business realtions, and more throughout the academic year. We offer several opportunities for professional development including guest speakers, UGA Alumni, industry recruiters, and much more. During the annual fashion show and look-book productions, students will be working with our local Athens boutiques and networking with other student organizations. SMA prides itself on member participation, and 100% involvement is needed for events like the annual fashion show. 

Who can join?

We are an organization designed for students of all majors, especially those majoring in Fashion Merchandising in the College of Family and Consumer Sciences. 


Wednesdays at 6:30pm in Dawson Hall room 312. Please follow us on Instagram @uga.sma for updates on meetings, events, and more!


Leadership roles are highly encouraged since many committees are needed for events like: 

  • styling
  • trend forecasting
  • social media analytics   
  • advertising
  • beauty
  • philanthropy
  • event planning
  • graphic designing
  • business relations

Members not only enjoy satisfaction from serving the community and the college, they develop a network of friendships through the Student Merchandising Association. 


Dues are $25 per semester or $40 paid upfront for the year.

Executive Committee 2023-24

President: Camille Isom

Vice President: Faith Johnston 

Styling Director: Jason Wier

Styling Director: Skylar Perez

Styling Director: Chloe Lahr

Beauty Director: Kacie Geter 

Head of Business Relations/Philanthropy: Anna Cox

Head of Public Relations: Emily Partain

Public Relations Assistant: Stevie McConkey

Head of Events: Shreya Sawant 

Head of Membership and Outreach: Mickie Barthelemy

Treasurer: Lillie Cary

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