Dee Warmath
College of Family and Consumer Sciences
Associate Professor
Dee Warmath is a consumer scholar and design thinker who studies the demand individuals and communities have for health and healthcare.
121 Barrow Hall
115 DW Brooks Dr.
Athens, GA 30602
Education
| Degree | Field of Study | Institution | Graduation |
|---|---|---|---|
| Ph.D. | Consumer Science | University of Wisconsin-Madison | 2012 |
| MPH | Public Health | University of Georgia | 2026 |
| M.S. | Sociology | Vanderbilt University | 1997 |
Research
Dee Warmath, Ph.D., MPH, is an Associate Professor of Consumer Economics in the College of Family and Consumer Sciences at the University of Georgia. She is also Director of Communication Strategy for the Biomedical and Translational Sciences Institute and an inaugural Faculty Innovation Fellow for UGA’s Innovation District. Her research examines the demand that individuals and communities have for health and healthcare, and the factors that raise or lower that demand, from how people make decisions to whether they accept new health technologies such as wearable devices. This work builds on more than a decade of research on financial well-being and measurement, including work on measuring financial well-being for the Consumer Financial Protection Bureau. Her research has appeared in the Journal of Consumer Research, Social Science & Medicine, the British Journal of Sports Medicine, the Clinical Journal of Sport Medicine and The Lancet Regional Health – Americas. It has been funded by the National Institutes of Health, the National Science Foundation, and the NCAA and Department of Defense. She is Editor-in-Chief of the Journal of Family and Economic Issues. She holds a Ph.D. in Consumer Science from the University of Wisconsin–Madison, a Master of Public Health from the University of Georgia, and an M.A. in Sociology from Vanderbilt University. Before moving to academia, she spent 20+ years in senior roles in retail and consumer insights, including at The NPD Group and Kohl’s.
Teaching
My approach to teaching has been greatly influenced by my experiences in an academic setting as well as in a dynamic business environment. A cornerstone of my teaching philosophy focuses on building competence, mastery, and confidence in the students who complete my courses. In my view, course design should encourage students to take ownership of the material. My role is to design a course experience that transfers knowledge and then provides the student with the space to digest, share, and evolve what they learn. The design focuses on primary learning objectives as well as important secondary or enabling skills such as digital literacy, analytical ability, strategic thinking, collaboration, leadership, and the ability to work effectively with diverse teams of varying size. I design and implement courses that are fair, respectful, focused, open-minded, adaptive, inspiring, and innovative. The course design creates space for students to understand the past of a given subject, to wrestle with its present, and to explore its possible futures. It must also motivate then to stretch their current capacity and encourage them to explore and take chances. Above all, my courses prepare students to apply what they learn to their worlds outside the classroom.
Prior Professional Positions
| Organization | Title | Years of Service |
|---|---|---|
| University of Wisconsin-Madison / Department of Consumer Science | Assistant Professor | 2014-2018 |
| The NPD Group, Inc. | Senior Vice President, Retail Insights | 2007-2014 |
| Kohl's Department Stores, Inc. | Vice President, Consumer and Brand Insights | 2002-2007 |
| J.C. Penney, Inc. | Director, Customer Relationship Marketing and Analysis | 1998-2002 |
| Service Merchandise, Inc. | Director, Strategic Intelligence | 1995-1997 |
Awards
| Award Name | Awarded By | Year Awarded |
|---|---|---|
| Best Poster, Georgia Health Landscape | NIH CTSA Institutions | 2025 |
| Best Reviewer of the Year | Journal of Consumer Affairs | 2019 |
Editorial Appointments
| Position | Name of Journal | Year(s) |
|---|---|---|
| Editor-in-Chief | Journal of Family and Economic Issues | 2025 - |
| Editorial Board | Journal of Consumer Affairs | 2019 - |
| Senior Editor | Journal of Consumer Affairs | 2023-2025 |
| Associate Editor | Journal of Consumer Affairs | 2021-2023 |
| Editorial Board | Journal of Consumer Marketing | 2023 - |
| Guest Editor, Special Issue on Measurement | Journal of Family and Economic Issues | 2025-2026 |
Current Classes
FHCE 4000/6000 - Consumer Analytics: Evidence-based Strategy
FHCE 4100/6100 - Consumer Well-being
FHCE 4010/6010 - Introduction to Social Entrepreneurship
FHCE 4051/6051 - Social Impact Communication
FHCE 5011/7011 - Social Entrepreneurship Capstone
FHCE 5050/7050 - Consumer Analytics: Evidence-based Innovation (Quantitative Empathy)
FHCE 8800 - The Social Psychology of Consumer Decision Making
Journal Articles
Szymanski, C. M., Rogers, A. M., Glendenning, L. M., Warmath, D., Mousa, J. J., Daugherty, T. M., ... & Mansfield, L. S. (2026). Transformative advances in Guillain–Barré syndrome research. mSphere.
Ogunyemi, K. O., Shaikh, A. T., Bashir, A., Dixon, B. E., Warmath, D., Toth, M., ... & McNabb, S. J. (2026). Modernizing public health surveillance for global health security leveraging AI. The Lancet Regional Health–Americas, 58.
Weigle, E. A., McAndrews, L., & Warmath, D. (2026). How mother’s well-being influences the relationship between clothing comfort and maternal–foetal attachment. Clothing Cultures, 12(1), 21-37.
Warmath, D., Borowiec, K., LeBaron-Black, A. B., Mottola, G., Reiter, M., Schindler, K., & Caraballo, J. (2026). Improving Measurement in the Study of Consumer Finance: Consensus from the NEFE Scale Validation Project. Journal of Family and Economic Issues, 1-11.
Reiter, M., Jurgenson, J. B., McCoy, M., Watkins, K., White, K., & Warmath, D. (2025). Evaluating the Klontz Money Script Inventory-Revised (KMSI-R): Factorial Validity, Internal Consistency, and Measurement Invariance with a Diverse Sample. Journal of Family and Economic Issues, 1-13.
Warmath, D., LeBaron-Black, A. B., Mottola, G., & Schindler, K. (2026). The Concept of Money Management Across Poverty Levels. Journal of Family and Economic Issues, 1-10.
Warmath, D., LeBaron-Black, A. B., & Wilmarth, M. (2026). Introduction to the Special Issue on Measurement. Journal of Family and Economic Issues, 1-5.
Fernandes, D., Netemeyer, R. G., & Warmath, D. Financial Advice to Financial Well-being: The Mediating Role of Financial Self-Efficacy. Journal of Public Policy & Marketing, 07439156261473895.
Piehlmaier, D. M., & Warmath, D. (2025). The Challenge of Explicit Learning in Life Skill Education. npj Science of Learning, 10(1), 87.
Cusumano, C., & Warmath, D. (2026). Mind the gap: Investigating how financial well-being shapes job satisfaction through burnout. Journal of Workplace Behavioral Health, 41(1), 189-203.
Publications
Warmath, Dee. 2022. Financial Literacy and Financial Well-Being. In Brenda Cude and Giani Niccolini (eds.), The Routledge Handbook of Financial Literacy. London: Routledge.
Warmath, Dee. 2022. Measuring and Applying Financial Literacy. In John Grable and Swarn Chatterjee (eds.), De Gruyter Handbook of Personal Finance. Boston: De Gruyter.